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Operators losing faith in Joyn

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Three out of ten mobile operators believe GSMA offering Joyn will not successfully compete with messaging service providers such as WhatsApp and Skype, according to research published today.

The research, from UK firm Mobile Squared, suggests that the GSMA-backed RCS standard Joyn is struggling to drive significant operator support. The service is limited by its complexity and slow speed to market, according to research firm Mobile Squared, which carried out the research on behalf of SMS solutions provider Tyntec.

The survey of more than 40 MNOs  and MVNOs worldwide revealed that only seven per cent of mobile operators now believe Joyn is the solution to combat the threat of OTT voice and messaging services such as Facebook, Skype and WhatsApp.

A further 29 per cent  of operators believe that Joyn had the potential to be the solution, but has taken too long to launch. Joyn has taken seven years to get from concept to commercial launch compared to six months for WhatsApp, according to Tyntec.

Of the operators surveyed, 29 per cent believe Joyn is not the solution to usurp OTT rivals. In addition 36 per cent are uncertain of the impact the GSMA-based standard will have on their ability to tackle OTT players.

“Operators have to act now if they want to off-set their declining voice and SMS revenues,” said Jose Garcia, vice president of sales and carrier relations for Tyntec.

“Because Joyn is looking less favourable, many mobile operators are now looking into alternative OTT strategies and have moved away from blocking or imposing surcharges or lowering the quality of the service. Instead of creating their own OTT solution, they are now looking into new opportunities by expanding their A2P SMS offering or partnering with OTT providers. Both options allow them to participate in the success of OTT services and open up new revenue streams.”

The GSMA was unable to comment on the research.


7 comments

  1. alex 15/08/2013 @ 3:55 pm

    And what is the solution then for MNOs? Sit down to wait until they are completely kicked out from all comms services? Already almost irrelevant in messaging and soon will be ejected out from voice. Loooosers 😮

  2. Glenn 16/08/2013 @ 9:38 am

    Hahaha, what a desperate attempt from Tyntec to get attention. The solution to the lost revenues is- “pause”- S M S. How stupid can all vendors be? If Joyn fails there are no more solutions. It is game over. VAS is dead. This BS of “leveraging their assets”, “new revenue streams from OTT” forget it, there are no money to share, since the service is FREE.

  3. Vasco 16/08/2013 @ 4:52 pm

    Fully agree with Glenn and Alex. Really an attempt from Tyntec trying to get somewhere (they should know where..)over an area that is not even from their domain! This survey don’t match the reality at all. It’s impressive the kind of articles we can find out there :-)

  4. JohnnyDarko 19/08/2013 @ 2:10 pm

    Presenting expansion of A2P SMS as a strategy to combat OTT is the equivalent of putting your head in the sand.
    Investing huge amounts of money in Joyn and expecting to win customers and earn revenue is the equivalent of digging your grave and swan diving in. It may be a failure but it will be glorious!

    • Gravedigger 19/08/2013 @ 3:54 pm

      I’d say it’s more like making a big bouncy castle out of discarded parachutes.

      And when skydiving has become so mainstream that there are even fundraising skydives organised to raise funds for survivors of skydiving accidents, a committee of skydiving experts decide to come up with a new, more exciting type of skydiving to make it look relevant again, where participants have to land on the bouncy castle instead of using a parachute. Or is that completely OTT?

    • Carla 20/08/2013 @ 6:50 pm

      So those are things operators must not do…
      And what do you think they should do??
      The other participants are right. Too easy to critize everything, but the issue for operators is what to do to survive in comms services.
      So far critics of the things Operators are trying never make constructive alternative proposals.

  5. Jaav 21/08/2013 @ 7:37 pm

    Completely irrelevant. Very easy for Mobile Square to find people in a handfull of companies that will say whatever will make its client, in this case Tyntec, feel happy. So who cares about this?

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