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Microsoft shows off Windows Phone

Windows Phone Mango will first appear in Japan in September

Microsoft has launched a round of videos showing off the next version of Windows Mobile. It’s very interesting to see how they’re marketing them. (These videos will only work for UK users unfortunately. But you can get more info here.)

First up — Windows Marketplace:

Windows Phone demo:

Windows Live demo:

Internet Explorer on Windows Mobile:

Windows Mobile email:

My first reaction is that I’d have liked to have seen this from Microsoft two years ago. But at least they’ve got there – at least it’s finally coming. I wonder if they’re too late to have captured the zeitgeist? Are consumers far too obsessed and enamoured with the iPhone? We will see. I think there’s still a lot of love in the room for Microsoft. When the last video swapped into ‘email looks like Outlook’, I had to wince. That interface is broadly unchanged since I was doing email on my Compaq iPaq back in 2002.

One of the biggest stories from Barcelona this year was Microsoft’s unveiling of its next generation mobile platform – the carefully, if clumsily, named Windows Phone 7 Series. The new moniker is a conscious move away from the old Windows Mobile branding, and Microsoft is keen to point out that the change is more than cosmetic, having adopted a rip and replace attitude to the development of the new platform.

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