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Spotify goes social

Rapid smartphone uptake combined with the recent rise of music streaming services have for the first time enabled music to make a substantial impact on operator’s market share, ARPU and churn

Spotify, the darling of the music industry, has overhauled its service, turning its focus on social networking to help users discover music.

The service has struck a partnership with Facebook, allowing Spotify users to directly share their profiles, including tracklists, favourite artists and tracks with other users of both services. Consumers can also keep track of their contacts’ musical selections via a social feed.

Spotify subscribers can use the platform to play their existing music tracks, hosted on their PC, within the Spotify player, thereby combining their personal library with that of Spotify and stepping up the competition to Apple’s iTunes.

Music files can also be copied to mobile devices wirelessly, allowing users to sync their playlists with handsets without plugging in any cables.

The update will be rolled out later this week after Spotify was forced to pull the manual update due to overwhelming demand.

[youtube width=”600″ height=”344″]http://www.youtube.com/watch?v=Gng29RIhIl8[/youtube]

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