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ZTE reshuffles management; splits out devices business

ZTE has said it will operate its mobile devices division independently of the rest of the firm.

Chinese vendor ZTE has said it will split out its mobile devices division and operate it independently of the rest of the firm. The devices business will be led by Zeng Xuezhong, EVP at ZTE.

Zeng previously headed up ZTE’s operations in China. Former head of terminals and EVP of ZTE He Shiyou will remain as an executive director at the firm.

In August 2013, ZTE began selling its Firefox OS smartphone, unlocked, direct to eBay UK and eBay US users for just £59.99 ($79.99 through the US site), cutting traditional distributors and mobile operators out of its sales process.

Meanwhile, Zhao Xianming, another EVP, has been appointed chief technology officer, and senior VP Pang Shengqing has been appointed head of ZTE’s enterprise business. The firm said it anticipates that rising demand for cloud-computing, big data, smart cities and the internet of things will help drive growth in the company’s enterprise business.

ZTE’s infrastructure business will adopt a flattened management structure in order to generate higher profitability and increased efficiency, the firm said. It added that ZTE will step up its development of 4G equipment, semiconductors and devices.

The firm will also step up efforts to target three emerging market segments: metropolitan public IT systems, new energy technology and mobile internet.

 

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