Nokia picks up analytics firm

Is Yahoo aiming to stay relevant?

Finnish handset giant Nokia said Friday that it has acquired US-based mobile analytics firm Motally for an undisclosed sum. The firm has a platform for in-application tracking and reporting, designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.

Motally is a privately held firm founded in 2008 in San Francisco and currently employs a team of eight people. Nokia’s interest lies in the firm’s patent-pending technology for accurate data collection and analytic reporting for mobile sites.

The Finnish company will port the analytics platform to Qt, Symbian, Meego and Java, and Nokia plans to continue serving Motally’s existing customer base.
“The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering”,  said Marco Argenti, vice president of media at Nokia.

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